Things Are Starting to Click.

A lot has happened since my last log.

I've started publishing videos, one of them reached 1K views, I found a product idea I wanted to pursue, and I brought my co-founder on board.

I'm still early in this journey, but things are finally starting to move.

I Finally Started Posting

I've wanted to share my journey online for a while. Not just the finished products, but everything that happens along the way: the ideas, the decisions, the mistakes, and the things I learn while building.

Eventually, I stopped waiting for the perfect time and started publishing videos.

One of the first videos hit 1K views.

It's not a huge number, but seeing something I made reach people I don't know was a nice feeling. It also gave me a little push to keep going.

I'm still figuring out what kind of content I want to make and how to tell these stories in a way that's actually interesting. For now, I'm focusing on showing up, experimenting, and getting better with every post.

Finding Something to Build

Around the same time, I was looking for my next product idea.

I spent a lot of time exploring possibilities, looking at existing products, and trying to find a problem worth solving. As you can imagine, it's pretty easy to get stuck in that loop. There's always another idea to research.

Eventually, I decided to commit to one.

I started building before realizing something slightly uncomfortable: the idea wasn't new.

Other products were already doing something similar.

At first, I wondered whether I'd picked the wrong idea. But I decided that the existence of competitors wasn't a good enough reason to give up. What mattered more was understanding the problem, finding out whether people actually cared about it, and figuring out whether I could build something useful.

So I kept going.

OtterTally 🦦

The product is called OtterTally. I'm building it for people who want a better way to keep track of their product's revenue.

Instead of relying on assumptions, I started sharing the idea on X and Reddit to see how people would respond.

The feedback was encouraging. I found people who were interested in the problem, which gave me more confidence to continue.

Of course, positive responses don't automatically mean people will become users. I still need to get the product into people's hands and see what happens.

But that was a meaningful step forward.

I'm Building With a Co-Founder

Another big development was inviting my co-founder to join me as CMO.

Until now, most of my attention has been on the product itself: figuring out the functionality, writing the code, and turning the idea into something people can actually use.

But building a product is only half the job. People also need to discover it, understand why it matters, and decide to give it a try.

I wanted to approach that side of the business more seriously, so I invited my co-founder to take responsibility for marketing.

Now, we're working toward the same goal from different angles: building the product and finding the people who might need it.

It's exciting to think about what we can do together, especially since we're still at the very beginning.

There's a lot to learn, and we'll probably make plenty of mistakes along the way. That's part of what makes this journey worth documenting.

What's Next?

Right now, the focus is on getting OtterTally ready for its first users.

I want to move beyond talking about the idea and actually put the product in front of people. I want to see what they use, what they ignore, what confuses them, and what would make the product genuinely useful.

At the same time, I'll keep sharing the journey through videos and these logs.

I don't want to wait until I've achieved something impressive to start telling the story. I'd rather document things as they happen, while I'm still figuring them out.

One video reaching 1K views doesn't mean I've figured out content. Finding interested people doesn't mean I've found product-market fit. And having a co-founder doesn't mean building a business suddenly becomes easy.

But I've moved from looking for ideas to building one, from thinking about posting to actually publishing, and from working on the product alone to building a team around it.

That's progress.

There's still a long way to go, but for the first time in a while, I feel like the pieces are starting to come together.

Time to keep building.